Germany produced just one
goal in its win over Argentina in Sunday's World Cup final. But the game
produced a record number of Facebook and Twitter posts.
According to Twitter,
there were a record 618,725 tweets per minute at one point during Germany's 1-0
win, outpacing the 580,166 tweets-per-minute peak during Germany’s 7-1
semifinal victory over Brazil.
Overall, there were 32.1
million tweets about the game sent during the telecast, Twitter said, or about
3.5 million shy of the record 35.6 million generated during Germany's drubbing
of Brazil.
Twitter even produced a
global heat map of the tweets sent during Sunday's final.
As impressive as those
Twitter numbers were, Sunday's game was even a bigger hit for Facebook.
The World Cup final was
the most-discussed sporting event ever on Facebook, with an estimated 280
million interactions — likes, posts and comments — from 88 million users about
the game. That's roughly 35 million more interactions than the record 245
million established during the 2013 Super Bowl, Facebook said.
The monthlong World Cup
generated 3 billion Facebook interactions overall.
"We knew the World
Cup was going to be big, but this level of engagement is remarkable," Nick
Grudin, Facebook's director of global media partnerships, told Reuters.
"It was the highest level of conversation around a single event that we
have ever measured."
Culled From Yahoo News
No comments:
Post a Comment