Monday, 11 June 2012

"Madagascar 3" cruises to North America box office win

"Madagascar 3" cruises to North America box office win

The third animated "Madagascar" film has beaten science-fiction thriller "Prometheus" to top U.S. and Canadian box office charts with nearly $60.4 million in ticket sales over the weekend.

"Madagascar 3: Europe's Most Wanted" also performed well in its debut in 28 international markets, bringing global ticket sales to $135.8 million in its opening weekend, according to distributor Paramount Pictures.

Reports said the family-friendly movie attracted many young viewers with over a quarter of tickets sold for children under 12 years of age and more than half its total audiences comprised of viewers under 25.

The "Madagascar" franchise about the wacky misadventures of escaped zoo animals has grossed more than $1 billion around the world since the first film debuted in 2005.

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