A female entrepreneur, Ibukun Awosika has tasked Nigeria graduates to think innovatively to develop sustainable bussiness strategy within Nigeria
This advice was given at the 16th Graduation Lecture of the Polytechnic, Ibadan by Ibukun Awosika, who spoke on the topic, 'Positioning for Entrepreneurial Success as a Graduate', which was held at the Assembly Hall, North Campus of the institution.
Awosika, the Chief Executive Officer (CEO) of The Chair Centre Group noted that the kind of education offered in the country does not prepare graduates to cope with challenges outside school
According to her, "a lot of people have ideas, but, there are few, who decide to do something about them now, not tomorrow, not next week, but today. The true entrepreneur is a doer, not a dreamer. Commerce favours the swift".
She also remarked that it was not enough to have a business idea, but, to have such idea run through certain metrics to verify its workability and relevance in one's socio-cultural setting including profitability/viability check.
"This is checking your ideas based on available statistics and hard facts, not hunch feeling or by faith. You should ask, 'will my idea be marketable and then profitable? There must also be sustainability check, which is running the idea through its ability to stand the test of time.
While noting that lack of trust and insecurity kills bussiness innovation in Nigeria Awosika asked the youths to think out opportunities within rather than finding unavailable jobs abroad
She hinted that it is a paradox that Nigerians are seeking opportunities abroad while the rest of the world are directing their investment in emerging economies Nigeria.